Customer Lifecycle Manager | Mid-Senior | Saily

The role

The Customer Lifecycle Manager will build, scale, and optimize automated multi-channel marketing campaigns and complex customer journey flows. The role focuses on technical implementation and architecture of customer journeys using the Braze marketing automation platform.

What you will do

• Build, scale, and optimize automated multi-channel marketing campaigns and complex customer journey flows using Braze.
• Test and optimize messaging, offers, frequency, and channel mix to maximize customer value and reduce churn.
• Collaborate with marketing, product, and data teams.
• Gather and analyze customer feedback to identify pain points.
• Stay informed on industry trends in lifecycle marketing, automation, and customer value management.

Required qualifications

• Previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (B2C and B2B segment).
• Experience with CRM tools and marketing automation platforms: Braze, Salesforce, Iterable or similar.
• Analytical, result-oriented mindset and ability to interpret data and turn insights into actions.
• Ability to collaborate cross-functionally with colleagues of diverse seniority.
• Self-starter who thrives in a fast-paced, high-growth environment.

Nice to have

• Experience in telecom, travel, or other subscription-based businesses
• Experience with Braze

Benefits

• Training, mentorship, and room to grow
• Extra vacation days, sick days, and time off
• Private health insurance in Lithuania and Poland
• Free subscriptions to Calm, Headspace, and Mindletic
• Resilience and mindfulness trainings
• In-house gyms, sport cards, online workouts, and personal guidance
• Company-wide trip abroad
• Gifts for birthdays, weddings, and new family members
• Children’s summer camps and flexibility around the schedule
• Team building and company events
• Access to coffee bar, open gyms, kids’ room, music room, and massage chairs in Vilnius HQ

About the company

Saily is an eSIM service designed for travelers and explorers, providing fast, secure mobile data in 200+ countries. It is part of nord-security.