Paid Social Specialist | Mid-Senior | Saily

The role

The Paid Social Specialist will own Paid Social performance and growth for Saily across global markets. This role involves managing high monthly budgets and building experimentation roadmaps to drive app installs and revenue.

What you will do

• Own Paid Social performance and growth for Saily across Meta, TikTok, and X
• Translate business goals into user acquisition strategies for app installs and revenue
• Manage, optimize, and scale campaigns with a seven-figure monthly budget
• Build and run a continuous experimentation roadmap
• Partner with Creative, Analytics, BI, Product, and CRM teams
• Analyze performance and business data to uncover growth opportunities
• Use AI to optimize and automate Paid Social processes
• Evaluate and relaunch additional channels such as Snapchat and AppLovin
• Stay ahead of platform changes, privacy, and industry trends

Required qualifications

• 3+ years of experience in performance, growth, or user acquisition marketing
• Strong hands-on expertise in Meta and TikTok Ads
• Experience managing high six- or seven-figure monthly budgets in a B2C environment
• Proven track record of scaling paid social profitably
• Strong analytical mindset with experience in experimentation and optimization
• Solid understanding of mobile app measurement including MMPs, SKAN, and conversion APIs
• Hands-on experience using AI tools to optimize marketing workflows
• Commercial mindset focused on business outcomes, ROAS, and LTV
• Strong ownership, communication, and collaboration skills
• Fluency in English

Nice to have

• X Ads experience
• Experience with Snapchat Ads, AppLovin, or other mobile and programmatic UA channels
• Experience running global campaigns across diverse markets
• Experience in mobile apps, travel, or consumer subscription and e-commerce products

Benefits

• Training, mentorship, and room to grow
• Extra vacation days, sick days, and time off
• Private health insurance in Lithuania and Poland
• Free subscriptions to Calm, Headspace, and Mindletic
• Resilience and mindfulness trainings
• In-house gyms, sport cards, online workouts, and personal guidance
• Company-wide trip abroad
• Gifts for birthdays, weddings, and new family members
• Children’s summer camps and flexibility around the schedule
• Team building and company events
• Access to coffee bar, open gyms, kids’ room, music room, and massage chairs in Vilnius HQ

About the company

Saily provides secure mobile data plans in 200+ countries. It is the team behind Lonely Planet’s #1 eSIM and is powered by NordVPN.