Director of PR & Communications

The role

The Director of PR & Communications will build and lead an external communications program for Norm and its affiliated law firm, Norm Law. You will shape how executives and partners communicate with media, policymakers, clients, and investors.

What you will do

• Develop an integrated communications strategy for media relations, executive communications, public affairs, and thought leadership.
• Shape the Norm Law narrative regarding its model, expertise, and role in legal services.
• Turn core positioning and expertise into social content, essays, op-eds, speeches, and talking points.
• Build relationships with business, technology, AI, legal, and policy reporters.
• Maintain core narratives, proof points, Q&A, and spokesperson guidance.
• Create briefing materials and lead preparation sessions for spokespeople.
• Establish intake, evaluation, approval, and tracking processes for communications opportunities.
• Direct external communications agencies.
• Identify emerging issues and navigate client confidentiality and reputational risk.

Required qualifications

• 8+ years experience leading PR, corporate communications, executive communications, public affairs, or media relations.
• Track record serving as a communications adviser to founders, executives, senior partners, or high-profile subject-matter experts.
• Exceptional writing and editorial judgment, including experience ghostwriting social content, speeches, essays, op-eds, and bylines.
• Strong media instincts and experience building relationships with top-tier reporters and managing external agencies.
• Judgment to navigate sensitive topics, client confidentiality, reputational risk, complex approvals, and highly scrutinized claims.
• Ability to translate technical, legal, regulatory, or policy-heavy subjects into clear public narratives.
• Strong operational ownership and ability to build effective systems in a fast-moving environment.

Nice to have

• Experience supporting a law firm, legal-services organization, professional-services business, or other partner-led environment.
• Familiarity with AI, legal technology, financial services, government, or regulation.
• An established network across business, technology, AI, legal, policy, or government media.
• Experience supporting major company milestones, law-firm launches, practice-area growth, fundraising announcements, or regulatory developments.

Benefits

• 401(k) with employer match
• health, dental, and vision coverage
• unlimited paid time off
• free lunch in the office daily
• employee referral bonus program
• Financial support to ease your move to New York City

About the company

Norm builds AI-native professional services firms and the technology that powers them. It also powers Norm Law, LLP, an affiliated AI-native law firm.