Director of Brand Events

The role

The Director of Brand Events will own the brand events strategy and execution end to end. This person will build flagship programs and determine where to host, partner, sponsor, or create new events to strengthen market position.

What you will do

• Create Norm's brand events roadmap, including flagship programs and original event properties.
• Determine conversations, audiences, institutions, and market moments for Norm's presence.
• Lead executive forums, policy gatherings, industry events, strategic partnerships, and high-profile experiences.
• Shape event purpose, format, content, speakers, and guest list while recruiting influential participants.
• Partner with leadership and cross-functional teams on event opportunities and positioning.
• Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery.
• Evaluate programs through strategic relevance, audience quality, relationship value, influence, and brand impact.

Required qualifications

• Significant experience developing and executing high-profile events for senior and influential audiences.
• Experience developing executive-level programming and preparing senior leaders for public appearances.
• A track record of building an events strategy vs. simply managing an established calendar.
• Strong editorial and programming instincts.
• Exceptional executive presence and credibility with senior internal and external stakeholders.
• The ability to turn an ambitious or ambiguous idea into a clear strategy and exceptional finished experience.
• Strong creative judgment paired with rigorous operational and financial discipline.

Nice to have

• Familiarity with AI, legal technology, regulation, or another complex enterprise category.
• An established network across business, law, government, policy, technology, or academia.

Benefits

• 401(k) with employer match
• health, dental, and vision coverage
• unlimited paid time off
• free lunch in the office daily
• employee referral bonus program
• Financial support to ease your move to New York City

About the company

Norm builds AI-native professional services firms and the technology that powers them. Their legal and compliance platform serves institutions representing more than $35 trillion in combined assets under management.