Senior Content Marketing Manager

The role

The Senior Content Marketing Manager will create high-impact content and thought leadership to build the brand and advance the company's point of view. This person will work with executives and subject-matter experts to translate complex ideas into persuasive narratives for sophisticated audiences.

What you will do

• Develop the company point of view on AI, law, regulation, and the future of work
• Write and produce thought leadership, reports, articles, and sales materials
• Lead the editorial strategy and establish an editorial roadmap
• Own the editorial process from concept through publication
• Partner with Brand, Communications, Product Marketing, GTM, and Norm Law
• Build signature content programs and repeatable editorial franchises
• Turn major content pieces into channel-specific assets
• Manage editorial calendars, contributors, and internal stakeholders
• Measure content performance and use audience insights to improve impact

Required qualifications

• 5–7+ years of experience in content marketing, editorial, communications, journalism, or a related field
• Exceptional writing and editing skills
• Portfolio of clear, compelling work created for sophisticated or executive audiences
• Track record of developing high-impact thought leadership and marketing materials
• Experience working directly with executives and subject-matter experts
• Strong editorial judgment
• Experience independently shaping content strategy and leading complex projects
• Excellent project management skills
• Comfort engaging deeply with complex, technical, or highly regulated subject matter
• Ability to balance strategic thinking with hands-on execution
• Comfort with ambiguity and a bias for thoughtful action in a fast-paced environment

Nice to have

• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
• Experience writing for legal, compliance, risk, technology, or C-suite audiences
• Experience creating research-driven reports, executive thought leadership, or original editorial franchises
• Familiarity with content distribution, search, AEO, social media, email marketing, and audience development
• Experience directing designers, video producers, agencies, freelancers, or other creative contributors

Benefits

• 401(k) with employer match
• health, dental, and vision coverage
• unlimited paid time off
• free lunch in the office daily
• employee referral bonus program
• Financial support to ease your move to New York City

Before you apply

• Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes

About the company

Norm builds AI-native professional services firms and the technology that powers them. Their legal and compliance platform serves institutions representing more than $35 trillion in combined assets under management.