Social & Brand Content Lead

The role

The Social & Brand Content Lead will build Normal's audience and tell stories about the future of AI computing. You will find stories with researchers and engineers to create original social content and publish it.

What you will do

• Create original social content including videos, visual stories, and demos
• Grow a relevant social audience with X as a priority platform
• Lead social and brand content campaigns from concept to distribution
• Follow AI, technology and internet culture to create timely content
• Engage developers, researchers and community organizers
• Explore new media opportunities like creator collaborations and podcasts
• Create event-led social content for launches and conferences
• Partner with scientists and engineers to expand the reach of their work

Required qualifications

• Experience growing a relevant social audience through original content
• Strong production skill in video, writing or design
• Ability to brief specialists and manage production
• Knowledge of AI, technology and internet culture
• Ability to discuss AI research and hardware with technical colleagues
• Social portfolio showing original content and production depth
• Ability to lead creative projects and manage deadlines and budgets
• Willingness to travel

Nice to have

• Experience with creators and developer communities

About the company

Normal is an applied AI company building foundational hardware and software for the semiconductor industry and critical AI infrastructure. They work as one team across New York City, Silicon Valley, and London.