Nabla
Product Marketing Manager
Paris office. Posted 2 months ago
The role
The Product Marketing Manager will own the positioning, launch, and adoption of the product for clinicians. This role involves managing the full lifecycle strategy, including in-app and email programs, to drive engagement and retention.
What you will do
- Own weekly in-app launch communication for new features
- Define positioning and messaging for each release
- Design the in-app experience for each launch
- Track performance and iterate on results
- Own the full lifecycle strategy across onboarding, activation, engagement, and retention
- Build automated email and in-app programs for self-serve segments
- Build programs to support CSMs for mid-market and enterprise segments
- Lead an experimentation roadmap including A/B and multivariate testing
- Define and own lifecycle KPIs
- Collaborate with Product Marketing, Design, PM, Data, Product Ops, Clinical, and Brand
Required qualifications
- 3-5 years in B2B product marketing, lifecycle marketing, or product-led growth marketing
- Hands-on ownership of in-app channels
- Ability to craft positioning and messaging for product launches and ship it yourself
- Expertise across the full post-signup funnel
- Strong strategic and analytical thinking
- Strong cross-functional collaboration skills
- Track record of building and scaling programs that drove growth in adoption, engagement, and retention
- Comfortable in a highly regulated, high-stakes industry
Nice to have
- Hands-on experience with Userpilot and HubSpot
- Familiarity with Looker, Tableau, Mixpanel, Amplitude, or similar
- Experience in a regulated industry: healthcare, behavioral health, or health-adjacent
- Experience with AI-powered personalization, segmentation tools, or ML-informed campaign optimization
- Experience marketing to a professional or clinical end user
Benefits
- Workday activities at least three times a week including yoga, running, Pilates, or HIIT
- Regular off-sites
- Chocolate and nuts well stocked
About the company
Nabla delivers a unified clinical AI platform used by healthcare organizations across specialties and care settings. The platform includes ambient AI documentation, AI-powered dictation, and agentic AI capabilities.