Founding Performance Marketing Lead

The role

You will own performance and growth marketing from the ground up as an individual contributor. You will build and scale a paid acquisition engine, manage creative testing, and own the conversion funnel to drive qualified pipeline and revenue.

What you will do

• Build and scale the paid acquisition engine across LinkedIn, Meta, Google, and emerging channels.
• Build a high-velocity testing engine for creative including video, UGC, and static ads.
• Build and improve the conversion journey from ad to landing page to demo or trial.
• Own campaign tracking, attribution models, and funnel reporting.
• Design and execute continuous A/B and multivariate tests.
• Identify ICP signals, personas, and targeting strategies.
• Partner with Product and Revenue on product-led growth loops.
• Use AI and automation tools to increase testing velocity.

Required qualifications

• 4-8+ years of hands-on performance marketing, growth marketing, or demand generation experience.
• Track record of personally managing and scaling $50K-$250K+ per month in paid media.
• Deep hands-on experience inside ad platforms.
• Ability to connect channel spend to downstream funnel performance, opportunity creation, pipeline, and ARR.
• Strong command of funnel economics including CPL, CAC, LTV, CAC payback, conversion rates, and pipeline velocity.
• Experience building and improving landing pages, forms, demo flows, or trial experiences.
• Strong creative instincts and copy judgment.
• Experience testing video, UGC, creator-led, founder-led, or short-form paid creative.
• Comfort with analytics, dashboards, CRM data, experimentation, attribution, and imperfect early-stage datasets.
• Ability to move quickly from hypothesis to launch to data to insight.
• Strong written communication.

Nice to have

• Built performance marketing from near-zero at an early-stage or high-growth B2B SaaS company.
• Scaled one or more paid channels into a predictable source of qualified pipeline.
• Experience in HR Tech, recruiting technology, AI, developer tools, enterprise SaaS, or another complex B2B category.
• Built a UGC, creator-customer-proof, or founder-led creative program.
• Hands-on experience with HubSpot or Salesforce; Webflow or Framer; GA4; Segment; Mixpanel or Amplitude; Clay; Zapier or Make; and modern attribution or ad-tracking tools.
• Built lightweight automations, scripts, dashboards, or AI-assisted workflows.
• Worked with Product teams on PLG, free-trial, self-service, lifecycle, or activation experiments.
• Used AI tools systematically to accelerate research, creative production, analysis, personalization, and experimentation.

About the company

Neuroscale AI is building an AI Recruiting Operating System. Their flagship platform, Arbi, helps companies discover, engage, screen, and evaluate talent using AI-native intelligence, automation, and data.