Senior Growth / Demand Generation Manager

The role

You will own the demand generation strategy and build the pipeline engine for Nectar. You will manage paid and organic channels to reach community managers and CMOs at consumer brands.

What you will do

• Own Nectar's demand generation strategy and influence sales pipeline
• Lead paid search, social, and sponsorships
• Partner with Creative to launch social-first campaigns
• Discover, test, and scale new acquisition channels
• Design nurture programs for new prospects and cross-sell audiences
• Analyze program performance and turn data into recommendations
• Stand up an account based marketing strategy alongside sales
• Work with revenue operations to optimize marketing tech stack and reporting

Required qualifications

• 4-7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies
• Ownership of a meaningful pipeline target and budget
• A portfolio of creative, unconventional campaigns that drove measurable pipeline
• Deep fluency in social platforms and the culture around them
• Hands-on experience with AI-native tools like Claude, Claude Code, Cursor, or other LLM-powered workflows
• Track record launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X
• Proficiency with marketing automation, email, A/B testing, and personalization tools
• Proficiency with Salesforce, Google Analytics, and more
• Experience building a function at an early-stage company
• Comfort operating in ambiguous environments in a fast-moving startup

Nice to have

• Experience in martech, social media platforms, or commerce-related software
• Experience marketing to consumer brands or DTC marketing, social, and community teams
• Experience running account-based marketing programs for enterprise and mid-market buyers
• Experience working at a company through a Series A or Series B growth phase

Benefits

• Competitive compensation and early equity
• Health, vision, and dental benefits
• 401(k) match
• ClassPass membership for fitness and wellness classes
• $50/month mobile stipend for all employees
• $50/month internet stipend for remote employees
• Free lunch in the office
• $1,000/month housing stipend for living near the office
• Fully paid for commuter benefits (train stipend or Palo Alto parking reimbursement)

About the company

Nectar is building an AI-native social operating system for a new era of commerce. Founded by ex-Meta product and engineering leaders, they have raised over $30M in total capital.