Director, CRM

New York, Remote. Posted a month ago

The role

You will define the CRM strategy and build the organization to drive growth through lead conversion and member retention. You will lead a multi-market team and work with Marketing, Comms, and Product to scale CRM implementation.

What you will do

Set the long-term CRM strategy and roadmap
Own growth outcomes including bookings, rebooking, referral, and revenue
Design CRM as a coherent program across all live channels
Scale CRM for the US and beyond by building a repeatable playbook
Set the experimentation framework
Hire the first layer of the CRM function and build the organization
Manage the CRM budget, stack, and vendor relationships

Required qualifications

Extensive experience in CRM, lifecycle, or retention marketing
Experience hiring and leading a team starting from a small base
Track record of setting CRM strategy and owning business outcomes
Experience leading a CRM function through transformation or scale-up
Proven experience running structured experimentation at scale
Confidence using AI tools
Experience leading CRM across multiple markets, including US requirements (CAN-SPAM, TCPA) and international privacy regulation
Experience owning a budget and managing vendors and agencies
Strong executive communication skills
Ability to align and influence cross-functional partners

About the company

Neko is redefining prevention by making data-driven, preventative care accessible through proprietary technology and direct clinical care.