Public Relations/Communications Manager

The role

You will lead earned media strategy and media relationships for NerdWallet, turning data, expert tips and point of view into stories that reporters and consumers want. You will also coach spokespeople, track search and AI visibility, and work with Social, Brand, Content, SEO, Research, Legal and Compliance.

What you will do

• Drive earned media strategy and execution across NerdWallet's verticals, including proactive storytelling, newsjacking and rapid response.
• Turn NerdWallet data, expert tips and point of view into timely, helpful stories.
• Pitch and land coverage in national business, consumer, personal finance and broadcast outlets.
• Build and sustain relationships with reporters and producers.
• Expand earned media to podcasts, newsletters, YouTubers and creators.
• Prioritize outlets and story types that search engines and AI tools cite most.
• Partner with SEO and Content to track and improve how NerdWallet appears in search and AI answers.
• Turn NerdWallet surveys and studies into stories journalists can easily run.
• Advise and coach spokespeople on TikTok, Instagram, YouTube, Reddit and LinkedIn.
• Develop messaging, briefing docs and media training for spokespeople.

Required qualifications

• 5 to 8 years in PR or communications, in-house or agency.
• A track record of top-tier national and broadcast placements.
• Real relationships with reporters and producers.
• A working understanding of how search engines and AI tools find, rank and cite sources.
• Fluency in social and UGC platforms such as TikTok, YouTube, Reddit and LinkedIn.
• Experience coaching spokespeople, including for social-first or video-first formats.
• Exceptional writing and comfort with data.
• Fluency with AI tools in your own workflow.
• Authorized to work in the U.S. (E-Verify participating employer).

Nice to have

• Personal finance or consumer financial products experience.
• Experience with SEO, AI visibility or social listening tools.
• Experience working with creators, podcasters or influencer programs.
• National plus regional and local media experience.

Benefits

• Medical, dental and vision health care plans for employees and dependents.
• Flexible vacation time off, 11 holidays and a company shutdown holiday.
• New parent leave.
• Mental health support.
• Paid sabbatical after 5 years.
• Health and Dependent Care FSA and HSA with monthly company contribution.
• Monthly wellness stipend, cell phone stipend and wifi stipend (remote).
• Work from home equipment stipend and co-working space subsidy (remote).
• Employee resource groups, team events and company-wide events.
• 8 hours of volunteer time off per quarter and a donation match.
• 401K with 4% company match.
• Early access to new financial products and tools.

Before you apply

• NerdWallet participates in E-Verify for all U.S. locations.
• NerdWallet will consider qualified applicants with a criminal history under California and Los Angeles fair chance laws.

About the company

NerdWallet's mission is to provide clarity for all of life's financial decisions. It aims to be the trusted voice where consumers get their money information.