Marketing Manager: Rocky Mountain Region

The role

The Provider Relations & Marketing Manager executes marketing strategies to drive referrals and convert prospective patients into appointments. This role involves physician outreach, community engagement, in-office referral processing, and digital marketing to support practices in Utah and Colorado.

What you will do

• Develop and execute marketing initiatives to increase patient referrals and appointment conversion rates
• Build and maintain relationships with referring providers through regular outreach and engagement
• Identify new referral sources and opportunities for practice growth through data analysis and market research
• Plan and coordinate community outreach events, physician networking opportunities, and educational seminars
• Manage digital marketing efforts including website updates, social media content, and patient reviews responses
• Identify and resolve barriers to scheduling to improve referral conversion rates
• Track and analyze referral trends to identify opportunities for process improvement
• Perform other duties as required

Required qualifications

• High School Diploma or equivalent (GED)
• Strong interpersonal, communication, and organizational skills
• 3+ years of prior sales experience
• Ability to multitask, analyze data, and develop marketing strategies

Nice to have

• Bachelor degree or equivalent
• Prior physician office and neurology experience
• Proficiency in digital marketing, social media management, and CRM tools

About the company

Nira Medical is a national partnership of physician-led, patient-centered independent practices committed to driving the future of neurological care.