Senior Media Specialist

The role

You will drive Nu's paid media strategy in the US by building the paid media engine from the ground up. You will propose, implement, and measure multi-channel campaigns across digital and offline channels to reach the mass affluent target.

What you will do

• Propose, build, implement, optimize, and measure paid media strategies across digital and offline channels
• Set up foundational building blocks for US paid media including platform accounts, tracking, tagging, and reporting infrastructure
• Run a disciplined test-and-learn model through experiments across channel, audience, and creative
• Target and reach the mass affluent audience with precision
• Partner with Business Analytics and Finance to build paid media measurement models
• Translate business goals into media strategy and budget allocation
• Manage external media and creative agencies
• Work directly with media platforms for best practices, beta access, and troubleshooting
• Represent the media point of view to marketing, product, and finance stakeholders

Required qualifications

• 6–9 years in paid media or performance marketing
• Hands-on ownership of multi-channel campaigns across national and regional/local levels
• Deep hands-on experience across digital platforms (Google, Meta, TikTok, programmatic/DSPs) and offline channels (TV, OOH, direct mail, radio)
• Fluency in ROI, ROAS, CPA, and other core media and marketing metrics
• Experience managing external media and creative agencies
• Experience planning and executing media at national, regional, and state/city levels in the US
• Strong influence skills
• Fluent or native English

Nice to have

• Background in tech, e-commerce, mobile app, or financial services
• Experience with mobile app install/conversion campaigns and mobile measurement (SDKs, MMPs such as AppsFlyer or Adjust)
• Portuguese and/or Spanish

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable

Before you apply

• Recruitment process may involve the use of artificial intelligence–enabled tools
• Nu does not provide individualized technical feedback

About the company

Nu serves more than 140 million customers with a mission to fight complexity and empower people. The company leads industry transformation through innovative products and human-centered services.