Senior Marketing Manager - US Product

The role

This senior individual contributor role involves defining how to launch and grow products in the US. You will partner with Product and Growth teams on narrative, go-to-market, segmentation, and performance.

What you will do

• Own key US product marketing outcomes like awareness, engagement, and adoption
• Turn company and product strategy into positioning, segmentation, and GTM choices
• Own the end-to-end product story and value prop across key touchpoints
• Partner with Product and Growth teams on pricing, packaging, and offers
• Translate the product story into web and landing experiences
• Lead messaging and go-to-market for major product and feature launches
• Design and run programs across in-app, email, push, SMS, and emerging channels
• Build understanding of the customer lifecycle, segments, and jobs-to-be-done
• Define success metrics and guardrails for launches and campaigns
• Act as connective tissue across Product, Growth, Analytics, Legal/Compliance, and Ops

Required qualifications

• 8–10+ years in product marketing or very similar roles at consumer tech or fintech companies
• Time as a senior PMM / PMM lead on high-impact launches
• Proven track record owning end-to-end product or major feature launches with clear, quantified business impact
• Comfort with data and light analytics
• Hands-on experience using AI tools as a natural part of your day-to-day work
• Based in Miami, Florida (or willing to relocate)

Nice to have

• Experience across multiple areas (e.g., growth, brand, lifecycle, paid)
• Working with senior cross-functional stakeholders
• Experience in a regulated environment (financial services, etc.)

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable

Before you apply

• Recruitment process may involve the use of artificial intelligence–enabled tools
• Nu does not provide individualized technical feedback

About the company

Nu serves more than 140 million customers with a mission to fight complexity and empower people. The company uses proprietary technology and data at scale to power its digital platform.