Community-Led Growth Senior Specialist

The role

You will build and scale community-led growth channels in spaces like WhatsApp, Telegram, Reddit, and diaspora forums. You will develop culturally fluent content and propose measurement approaches for hard-to-track channels to drive acquisition and engagement.

What you will do

• Build and scale community-led growth channels in WhatsApp, Telegram, Facebook, Reddit, and diaspora forums
• Develop culturally fluent community content and voice for expat and global professional audiences
• Propose measurement approaches for hard-to-track channels using proxy metrics and promo codes
• Run experimentation in a test-and-learn model with the Growth PM
• Operate no-code/low-code growth tooling for automation
• Scout and pilot emerging channels
• Partner with the Growth PM to shape the growth thesis and represent the marketing perspective

Required qualifications

• Solid experience in growth marketing, community marketing, or lifecycle marketing
• Direct ownership of closed-community or grassroots acquisition in consumer, fintech, or marketplace businesses
• Track record contributing to attribution workarounds for channels with incomplete or no native tracking
• Comfortable operating without clean data using proxy evidence and mixed-method reasoning
• Cultural fluency across LatAm and/or EU audiences
• Strong influence skills to represent marketing to Product and Analytics stakeholders
• Strategic Acumen to link channel bets to expansion strategy
• Analytical Ability to analyze incomplete, unstructured channel data
• Stakeholder Relationship & Management skills
• Marketing Knowledge & Product Influence
• Customer Marketing skills
• AI Fluency for building or guiding no-code/low-code AI automation

Nice to have

• Proficiency in Portuguese and/or Spanish
• French, German, or Italian
• Prior experience with global expansion companies or community-led growth companies

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable

Before you apply

• Recruitment process may involve the use of artificial intelligence–enabled tools
• Nu does not provide individualized technical feedback

About the company

Nu serves more than 140 million customers with a mission to fight complexity and empower people. The company uses proprietary technology and data to promote financial access, advancement, and transparency.