Nylas

VP, Go-To-Market

Remote - Toronto, Ontario. Posted a month ago

The role

The VP of Go-to-Market will lead the GTM strategy, Sales, and Marketing to build a repeatable growth engine. This leader will align Sales, Marketing, Product, Customer Success, and Revenue Operations around a shared strategy.

What you will do

  • Own Nylas's GTM strategy across segments, motions, channels, and teams
  • Define and refine ICP, segmentation, priority use cases, buyer personas, and routes to market
  • Partner with Product and Engineering on roadmap priorities, pricing, packaging, and launches
  • Lead and mentor the Director of Sales and build an Account Executive team
  • Own new business revenue strategy and execution including bookings, pipeline, and forecast accuracy
  • Lead and mentor the Director of Marketing
  • Set marketing strategy and investment priorities
  • Guide positioning, messaging, launches, campaigns, events, developer marketing, and content
  • Serve as the executive connective tissue across Sales, Marketing, Product, Customer Success, Revenue Operations, and Partnerships
  • Represent the voice of the market and customer to inform company and product priorities

Required qualifications

  • 12+ years leading B2B SaaS go-to-market or revenue organizations
  • Demonstrated success designing, building, or materially reshaping a go-to-market motion
  • Experience leading Sales and working across Marketing, Product, Customer Success, and Revenue Operations
  • Experience selling technical products such as APIs, infrastructure, developer platforms, AI platforms, or enterprise software
  • Deep understanding of enterprise sales methodology, forecasting, pipeline management, sales inspection, and revenue operating cadence
  • Strong command of ICP, segmentation, positioning, messaging, pricing, packaging, and product launch strategy
  • Proven ability to simplify complex technical products into compelling customer value
  • Exceptional executive presence with experience presenting to leadership and Boards
  • Outstanding coaching, recruiting, analytical, and organizational leadership skills

Nice to have

  • Direct Marketing leadership

Before you apply

  • If you are not located in or able to work from a state/province where Nylas is registered, you will not be eligible for employment
  • Visa sponsorship may not be available in certain remote locations
  • Round 2 includes a take home assignment followed by a 60 minute presentation with a panel

About the company

Nylas specializes in making it easier for developers to add email, calendar, and contact management features into their applications via APIs. The company supports over 100,000 developers and collaborates with more than 900 companies globally.

VP, Go-To-Market at Nylas | JobZoey