Growth Manager

The role

The Growth Manager will acquire new customers efficiently and at scale across various channels. You will own acquisition goals, direct channel strategy, and design structured experiments.

What you will do

• Own acquisition goals across a rotating set of channels
• Direct channel strategy, setting role, goals, and budget
• Find, test, and scale new growth opportunities
• Design and run structured experiments
• Build forecasts and pacing plans
• Develop project roadmaps for growth initiatives
• Partner with analytics to improve measurement and attribution
• Lead creative concepting and write clear creative briefs
• Manage relationships with agencies, vendors, and media partners
• Communicate performance, insights, and recommendations to leadership

Required qualifications

• 3 to 5+ years in growth, performance marketing, or acquisition
• Hands-on experience across several paid channels
• Proof of launching or scaling at least one channel from scratch
• Strong analytical skills
• Solid grasp of unit economics (CAC, LTV, payback, contribution margin)
• Working knowledge of attribution and measurement
• Clear, structured communication, written and verbal

Nice to have

• Familiarity with incrementality testing, geo-holdouts, or media mix modeling
• Experience at a business with a subscription model
• A passion for pets, especially cats

Benefits

• Competitive Salary
• Fully paid Health, Vision, and Dental insurance
• 4-day work week
• Unlimited PTO
• Free cat food every month

About the company

Smalls is on a mission to make nine lives ten, building a brand that genuinely improves the lives of cats and their people.