Sr. Manager, Integrated Marketing

The role

You will own the integrated creative roadmap and content calendar. You will manage the creative learning agenda and build a feedback system to connect creative work to results. You will act as a player-coach to lead ideation and briefing across paid and organic channels.

What you will do

• Own the integrated creative roadmap and content calendar
• Set the creative learning agenda by turning business questions into learning objectives
• Build the creative learning and feedback system
• Lead ideation and briefing as a player-coach
• QA and approve every brief before production begins
• Drive creative within a brand-led messaging architecture
• Carry learning across the customer experience
• Bring Marketing, Product & Creative departments together around the customer
• Protect strategic quality through execution

Required qualifications

• 8+ years of experience in creative strategy, integrated marketing, or a closely related field at a brand-driven company
• Experience spanning paid and organic channels
• Ability to read channel performance and customer feedback
• Ability to define a useful persona and find a sharp value proposition
• Ability to adapt a shared strategy to different contexts
• You are a cat person

Benefits

• Competitive Salary
• Fully paid Health, Vision, and Dental insurance
• 4-day work week
• Unlimited PTO
• Free cat food every month

About the company

Smalls is a premium DTC cat food and cat lifestyle brand. They make fresh, human-grade food for cats.