VP Commercial & Marketing

London, Remote. Posted 2 months ago

The role

The VP Commercial & Marketing will own the multi-jurisdiction marketing strategy including brand, acquisition, and retention. This leader will manage the marketing budget and mentor a high-performing team to drive growth across multiple markets.

What you will do

Own a multi-jurisdiction marketing strategy end-to-end
Develop commercial strategy for go-to-market projects and core brands
Deliver ROI on the annual marketing budget
Mentor and develop a high-performing marketing team
Scale performance marketing across paid channels
Grow the Smarkets brand positioning and voice
Develop retention and lifecycle strategy through CRM
Define and manage key metrics
Partner with product, trading, data, and commercial teams

Required qualifications

Senior marketing leader with a proven track record of scaling a brand
Experience growing a D2C/consumer business
Experience executing marketing strategy for multiple geographic or cultural regions
Demonstrable record of growing a business through efficient acquisition
Experience owning brand, performance acquisition, and retention
Data-driven with knowledge of CAC, LTV, ROAS, and payback
Hands-on builder and operator
Excellent written and spoken English communication skills

Nice to have

Experience in sports, sports betting, or gaming

Benefits

Stock Options vesting over 4 years
Pension Scheme with up to 6% matched contributions via Aviva
Comprehensive health insurance
Enhanced maternity and paternity leave
Chef-made breakfast and lunch, fruit, snacks, tea, coffee and soft drinks
Cycle-to-Work Scheme
£1,000 annual education budget
25 days paid leave plus bank holidays with option to carry over 5 days
Hybrid working
Work from anywhere in the world for up to 20 days a year
Regular socials, hackathons, and events

Before you apply

CV application review
Interview with the team
Deep-dive with the hiring manager
Strategy session presentation
In-office interview and lunch with the team

About the company

Smarkets runs one of the world's most sophisticated prediction markets, handling over £29 billion in volume since 2010. It is a technology company that revolutionises betting from sports to political markets.