Snowflake

Director of Brand Strategy and AI Innovation

US-CA-Menlo Park. Posted 4 months ago

The role

The Director of Brand Strategy and AI Innovation will define the long-term brand approach and execute integrated brand campaigns. This role manages the brand's evolution in artificial intelligence by directing technical talent to scale brand voice and identity through AI models and workflows.

What you will do

  • Develop and execute multi-year brand strategy to increase equity and market share.
  • Analyze market dynamics and competitor positioning to build brand narratives.
  • Modernize and govern brand architecture, messaging frameworks, and visual identity.
  • Partner with cross-functional teams to develop and launch integrated campaigns.
  • Partner with internal and external creative and media partners for storytelling.
  • Establish campaign KPIs to prove business impact.
  • Direct technical talent to build, fine-tune, and deploy AI models and agents.
  • Spearhead the creation of domain-specific AI solutions and autonomous workflows.
  • Translate brand guidelines into programmatic rules for AI models.
  • Manage the Brand Operations Manager to scale brand education and optimize budgets.

Required qualifications

  • 15+ years of marketing experience
  • Minimum of 5 years leading brand strategy, market positioning, and large-scale, multi-channel brand campaigns
  • Strong conceptual understanding of Generative AI, machine learning, and prompt engineering
  • Proficiency in building workflows, automations, and templates for AI tool adoption
  • High degree of technical acumen and creativity
  • Exceptional communication skills
  • Proven track record of developing talent

Nice to have

  • Bachelor's degree in Marketing, Business, or a related field
  • MBA
  • Highly proficient in Google Workspace apps (Slides, Docs, Sheets)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Familiarity with Adobe Creative Cloud and Figma
  • Experience with Wrike and Canva

About the company

Snowflake delivers the AI Data Cloud, a global network where organizations mobilize data with scale, concurrency, and performance. The platform provides access to Data Engineering, Analytics, AI, Apps, and Collaboration across multiple public clouds.