Principal Customer Marketing Manager

The role

This person will lead and scale Snowflake's flagship global advocacy programs. They will manage customer activations, executive advisory boards, and brand partnerships to turn customers into brand champions.

What you will do

• Own the strategy and end-to-end execution of customer advocacy programs
• Lead billboard strategy and activation
• Develop and execute the LA28 customer activation strategy
• Lead engagement and strategic programming for the Black Diamond Council
• Translate Black Diamond Council insights into actionable recommendations
• Oversee Alpine Club strategy, planning, and execution
• Build program frameworks, activation calendars, and repeatable processes
• Build trusted, long-term relationships with senior executives at top customers
• Serve as a strategic partner to Sales to support retention, expansion, and growth
• Orchestrate cross-functional teams across Brand, Creative, Media, Events, PR, Product Marketing, Social, and Web

Required qualifications

• Proven ability to build trusted relationships with senior executives at enterprise-scale organizations
• Strong understanding of the customer lifecycle and the role of customer marketing and advocacy
• Deep experience leading complex, multi-stakeholder advocacy programs, executive programs, or integrated campaigns
• Exceptional program and project management skills
• Strong strategic judgment
• Outstanding written and verbal communication skills
• Experience managing agency and vendor relationships and budgets
• Highly organized, self-directed, and effective operating in ambiguous, fast-moving environments

Nice to have

• 8+ years of experience in customer marketing, customer advocacy, executive programs, or integrated campaign management in B2B SaaS or enterprise technology
• Experience building and running a Customer Advisory Board or executive community program for senior technology leaders
• A track record of delivering high-profile brand moments, such as billboard and out-of-home campaigns, major sporting event or sponsorship activations, and marquee event programs
• Familiarity with corporate communications dynamics and the sensitivities of co-marketing with publicly traded or privacy-conscious enterprise brands
• Ability to influence senior stakeholders with confidence and credibility
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience with Google Suite, Salesforce, Tableau, and Wrike

About the company

Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.