Principal, Customer Education GTM

The role

You will own the end-to-end go-to-market strategy for Snowflake's education portfolio. You will focus on scaling the On Demand learning channel and orchestrating across various teams to drive customer activation outcomes.

What you will do

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions
• Create the sales enablement toolkit for education
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV
• Own the measurement framework for education, product adoption, consumption, and retention
• Serve as the voice of market for education
• Build the business case for scaling the education GTM function

Required qualifications

• 8+ years in product marketing, GTM strategy, growth, or demand generation
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience working with or across partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication
• Comfort with ambiguity

Nice to have

• Experience in the data/cloud/AI ecosystem or with Snowflake specifically

About the company

Snowflake is powering the era of the agentic enterprise. The company is growing fast and scaling its team to enable and accelerate growth.