Demand Generation Manager

The role

You will lead integrated marketing campaigns to drive acquisition and adoption for the Snowflake platform. You will own the EMEA Demand Generation Plan from awareness to pipeline through various channels.

What you will do

• Own and lead EMEA Demand Generation Plan for the Snowflake Platform product areas.
• Build campaigns to attract target ICP and convert interest into qualified meetings and sales opportunities.
• Execute and optimise multi-channel demand generation campaigns including webinars, email, content, social media and paid advertising.
• Use performance data and marketing insights to optimize channel mix, conversion rates, and ROI.
• Implement structured testing methodologies to increase demand generation processes and impact.
• Share insights to guide Growth Marketing best practices.

Required qualifications

• Minimum 3-5 years developing and executing integrated marketing campaigns.
• Experience in planning, promoting, and executing high-impact webinars tailored to enterprise prospects.
• Strong project management and hands-on execution skills.
• Ability to craft compelling and persuasive content for emails, landing pages, ad copy, and thought leadership content.
• Ability to align multiple marketing, product and sales functions and global/regional stakeholders.
• Expertise in data storytelling and executing across channels.
• Experience with martech tools for running campaigns (e.g. Marketo, Salesforce, ON24, AEM).
• Experience implementing AI capabilities for demand generation workflows.

Nice to have

• Experience with B2B SaaS marketing

About the company

Snowflake is powering the era of the agentic enterprise. The company seeks AI-native thinkers to redefine the future of how work gets done.