Campaign, Programs and Events Manager - GCC Programs

The role

You will drive enablement and awareness activities through field programs for the GCC Ecosystem. You will execute targeted marketing programs to generate awareness, pipeline, and customer relationships.

What you will do

• Lead and execute Go-to-Market strategies and integrated marketing programs.
• Work with partner, Education, and account-based marketing teams to drive engagement in India.
• Align with Sales/SE teams on pre and post event communications and promotion strategies.
• Run large scale and short format in person and virtual programs for Skills Development.
• Own and drive executions within budget and handle vendor management.
• Manage project timelines, quality issues, resources, and budget.
• Set goals and define metrics for each campaign including targeted lead flow.
• Track program results and report metrics.
• Evaluate all campaigns impact and ROI.
• Regular tracking and reporting on campaign performance.

Required qualifications

• 8 -10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
• Bachelor's Degree in, Marketing, Business Administration, or related field
• Ability to understand and communicate to diverse technical and non-technical audiences
• Penchant for technology creativity to “think outside the box” and leadership to execute effectively
• Experience building and delivering of field marketing covering campaigns, events and digital
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
• Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
• Hands-on execution ability with effective project and time management
• Project management, prioritization, organizational skills, accuracy in performance and details driven
• Experience in Salesforce, Marketo, Wordpress
• Highly metrics driven
• Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)

Nice to have

• Experience in the Developer & Startup ecosystem would be beneficial

About the company

Snowflake is powering the era of the agentic enterprise. The company is growing fast and scaling its team to enable and accelerate growth.