Director, Product Marketing — Platform

The role

You will lead an established team of product marketers responsible for messaging, positioning, competitive strategy, and go-to-market execution for Snowflake's platform. You will partner with Product Management, Engineering, Sales, and Field teams to drive market awareness, pipeline, and adoption.

What you will do

• Own the platform narrative and define messaging and positioning frameworks
• Drive go-to-market strategy for major platform launches and product milestones
• Partner with Product Management to influence roadmap priorities
• Create and deliver enablement programs, battle cards, and technical ROI materials
• Establish and track key performance indicators for platform GTM programs
• Recruit, develop, and retain top PMM talent

Required qualifications

• 12+ years of experience in product marketing
• At least 3 years managing and developing a team of product marketers
• Deep expertise in cloud infrastructure, data and AI platforms
• Working knowledge of how technical buyers evaluate compute performance, data governance, and security posture
• Ability to develop product narratives for technical evaluators and executive buyers
• Track record of building and executing GTM programs that influence pipeline, revenue, and product adoption
• Executive presence and communication skills for C-suite, field organizations, analysts, and press
• Ability to influence cross-functional stakeholders at the Director level and above
• Analytical mindset to interpret pipeline data, adoption signals, and market research
• BS/BA required

Nice to have

• MBA or advanced degree

About the company

Snowflake is empowering enterprises to achieve their full potential. The company has a culture focused on impact, innovation, and collaboration.