Snowflake
Director, Global Marketing Operations
US-CA-Menlo Park. Posted a month ago
The role
The Director of Global Marketing Operations will lead Snowflake's global strategy, platforms, and teams to power an AI-forward marketing organization. This role focuses on scalable process design, intelligent automation, and cohesive platform architecture.
What you will do
- Own the vision and evolution of Snowflake's marketing platforms.
- Lead the implementation of an agentic marketing ops strategy.
- Audit and modernize marketing data architecture.
- Partner with Marketing Intelligence to define and maintain dashboards.
- Design and standardize end-to-end processes across the lead lifecycle.
- Own the operational framework for global email and lifecycle strategy.
- Drive experimentation and optimization through A/B testing and process iteration.
- Manage the marketing operations budget and technology renewals.
- Monitor and report on marketing performance against targets.
- Lead, develop, and scale a high-performing global Marketing Operations team.
Required qualifications
- 10+ years of experience in marketing operations
- 5+ years leading teams in high-growth B2B software environments
- Experience applying automation, AI, and workflow orchestration to standardize processes
- Expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization
- Experience managing agency and contract resources
- Experience leading the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
- Fluency in translating complex data into clear insights
- Ability to define global operating models and drive alignment with senior stakeholders
- Proficiency in Salesforce Sales Cloud administration, reporting & dashboarding
- Proficiency in Marketo marketing automation
- Proficiency in Outreach sales engagement administration
- Proficiency in Snowflake, LeanData, ZoomInfo, Demandbase, Workato, and Clay
About the company
Snowflake is powering the era of the agentic enterprise. The company seeks AI-native thinkers to redefine the future of how work gets done.