Snowflake
Senior Marketing Systems Architect
US-CA-Menlo Park, Remote. Posted a month ago
The role
The Senior Marketing Systems Architect is responsible for the data and systems foundation of Marketing Operations. This hands-on technical role focuses on designing and optimizing data architecture and ensuring integrations are reliable and scalable.
What you will do
- Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem.
- Own the Marketo-to-Snowflake data sync by auditing field mappings and partnering with Data Engineering.
- Redesign segmentation architecture for consistency and scalability across platforms and regions.
- Improve lead routing, audience activation, and operational workflows.
- Lead MarTech stack health and rationalization by assessing platform utilization and cost.
- Partner with GTM Engineering and Data Engineering to implement scalable technical solutions.
- Troubleshoot complex platform, integration, and data quality issues.
- Establish technical standards and governance for future automation and AI capabilities.
Required qualifications
- 5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field.
- Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms.
- Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting complex data flows.
- Experience designing segmentation, lifecycle, lead routing, and marketing automation architectures at scale.
- Hands-on experience implementing and operating a reverse ETL or CDP platform.
- Familiarity with modern data platforms (Snowflake or equivalent), data warehouse-to-MAP sync architectures, and AI-enabled marketing technologies.
- Experience partnering with GTM Engineering, Data Engineering, or Product Engineering teams to deliver technical solutions.
- Strong systems-thinking and technical problem-solving skills.
- Ability to diagnose and resolve complex data and integration challenges across multiple platforms simultaneously.
- MarTech rationalization mindset.
- Strong analytical skills with a focus on scalability, reliability, and continuous improvement.
- Ability to translate business requirements into scalable technical solutions.
About the company
Snowflake is powering the era of the agentic enterprise. The company seeks AI-native thinkers to help redefine the future of how work gets done.