Senior Content Marketing Manager

The role

This person will drive original research, develop thought leadership narratives, and architect AI-driven content workflows. They will build systems to scale content across the company using AI tools.

What you will do

• Own and drive original research programs including surveys and data studies
• Develop deep subject-matter expertise and build long-form content
• Partner with internal SMEs and executives to source insights
• Track share-of-voice, search trends, and competitive positioning
• Design, build, and improve AI-powered content workflows
• Create and maintain AI skills and prompt chains for content production
• Serve as the team's AI workflow architect
• Build self-serve AI tools for non-content teams
• Measure and report on AI workflow adoption and content quality
• Write and edit research reports, ebooks, solution briefs, and blog posts

Required qualifications

• 5-7+ years of experience in content marketing, editorial, or digital content strategy
• Demonstrated experience building or using AI tools for content creation and processes
• Strong writer and editor with ability to produce research-driven, long-form thought leadership content
• Experience designing and executing original research programs
• Ability to work with technical concepts like data engineering, AI/ML, cloud infrastructure, and security
• Strong project management skills
• Experience using content analytics to inform strategy and demonstrate ROI
• Comfort with data tools and willingness to learn Snowflake-specific platforms

Nice to have

• Experience with Snowflake, or similar cloud data platforms
• Hands-on experience with AI/LLM platforms
• Experience working in or with a content center of excellence model
• Familiarity with SEO tools and strategy

About the company

Snowflake is powering the era of the agentic enterprise. The company seeks AI-native thinkers to help redefine the future of how work gets done.