Vertical Marketing Lead, Tier 1 Banks

The role

The Vertical Marketing Lead will lead strategy and execution for the Tier 1 Banking GTM Pod. This role owns vertical positioning, solution packaging, and partner go-to-market strategy to drive pipeline and revenue growth.

What you will do

• Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod.
• Develop ICPs, value propositions, use cases, and competitive positioning.
• Partner with Product, Data Science, and Revenue Marketing to embed data into narratives.
• Translate AI-driven capabilities into industry-specific messaging.
• Deliver field-ready enablement like decks, playbooks, battlecards, and ROI tools.
• Build and execute campaigns to generate qualified pipeline from target accounts.
• Drive awareness to position Socure as the standard identity and fraud infrastructure.
• Coordinate integrated campaign strategies across email, webinars, paid and organic channels, SDR outreach, and in-person experiences.
• Partner with RevOps to define success metrics and analyze performance.
• Act as the vertical marketing owner for the pod during planning cycles and QBRs.

Required qualifications

• 6–8 years of B2B marketing experience.
• Experience in product marketing or vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills.

About the company

Socure is building the identity trust infrastructure for the digital economy by verifying identities in real time and stopping fraud.