Senior Product Marketing Manager

The role

You will develop and execute product marketing strategies to drive awareness, adoption, and growth for specific product areas. You will partner with Product, Sales, and Marketing to define positioning, messaging, and go-to-market strategies.

What you will do

• Develop product positioning, messaging, and value propositions.
• Lead planning and execution of go-to-market strategies for product launches and feature releases.
• Conduct market, competitor, and customer research.
• Collaborate with Product, Sales, and Marketing for consistent messaging.
• Create sales enablement materials like presentations, datasheets, and FAQs.
• Track and analyze product and campaign performance.
• Develop customer-facing content including case studies and blog posts.
• Gather feedback from customers and internal stakeholders.
• Champion leadership competencies through collaboration and a customer-centric mindset.

Required qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, marketing, or a related field.
• Deep understanding of product marketing, go-to-market strategy, positioning, messaging, and sales enablement.
• Strong written and verbal communication skills.
• Analytical mindset to interpret customer insights, market trends, and performance data.
• Strong project management and organizational skills.
• Proven ability to collaborate and build relationships across cross-functional teams.
• Adaptability, curiosity, and a willingness to learn in a fast-paced environment.

Nice to have

• Experience within identity verification, fraud prevention, compliance, fintech, RegTech, or a related technology space.
• Experience bringing technology products to market within identity, fraud, compliance, document verification, fintech, RegTech, or adjacent industries.

About the company

Socure is building the identity trust infrastructure for the digital economy by verifying identities in real time and stopping fraud. The company aims to solve complex problems for businesses, governments, and millions of people.