Lifecycle Marketing Manager

The role

The Lifecycle Marketing Manager will own lifecycle strategy across email and webinars. You will build signal-driven, agent-powered programs using AI and automation to move prospects and customers through the funnel.

What you will do

• Own lifecycle strategy end to end
• Set the lifecycle strategy and roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement
• Build signal-based programs
• Define and rank first- and third-party signals that predict buying intent
• Design and deploy AI agents that run lifecycle programs in market
• Own email as a channel
• Turn webinars into pipeline
• Partner with Sales and Marketing Operations
• Measure and experiment with program results
• Protect trust and compliance regarding CAN-SPAM, GDPR, and CASL

Required qualifications

• 3-5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company
• Hands-on experience building signal-based or trigger-based programs
• Proof of building and shipping AI workflows or agents
• Working knowledge of at least one modern marketing automation platform (Marketo, HubSpot, Customer.io, or similar) and Salesforce
• Experience running a webinar program that produced measurable pipeline
• Strong writing and editing skills

Nice to have

• SQL or Python is a plus
• experience marketing to fraud, risk, identity, or compliance buyers in financial services or other regulated industries

About the company

Socure is building the identity trust infrastructure for the digital economy by verifying identities in real time and stopping fraud. The company aims to solve complex problems for businesses, governments, and millions of people.