Head of Market Strategy, Public Sector

The role

You will develop and execute a multi-year Public Sector market plan across federal, state, local, education, and healthcare segments. You will build value creation plans, design partner and contract vehicle strategies, and align product and pricing with government procurement needs.

What you will do

• Develop the multi-year Public Sector market plan across federal, state, local, education, and healthcare.
• Recommend target account and program portfolios.
• Develop a point of view on digital identity, fraud, and program integrity in the public sector.
• Build the Public Sector Value Creation Plan to grow revenue, retention, and margin.
• Drive execution of the plan through funded levers with owners, milestones, and KPIs.
• Serve as the senior business development architect for the segment.
• Define partner and alliance strategy with system integrators, resellers, and technology partners.
• Guide the contract-vehicle strategy including GSA schedules, IDIQs, and BPAs.
• Translate strategy into priority accounts, win themes, and bid/no-bid criteria.
• Shape government-specific offers, packaging, pricing, and compliance positioning.

Required qualifications

• 15+ years of experience in strategy, business development, product, or go-to-market leadership in enterprise technology, SaaS, cybersecurity, identity, fraud, risk, or data.
• Significant experience in the public sector or a comparable complex, regulated market.
• Proven record of developing market plans or growth strategies that led to measurable revenue results.
• Strong analytical and financial skills including market modeling, business cases, unit economics, and scenario analysis.
• Experience building partnerships or ecosystem strategies with system integrators, resellers, primes, or technology partners.
• Executive presence and exceptional written and verbal communication.
• Ability to work in close partnership with a business leader.
• Comfort being hands-on in an early-stage role.
• Ability to understand complex identity, fraud, security, compliance, and data concepts.
• Bachelor’s degree in Business, Economics, Public Policy, Computer Science, Engineering, or a related field.

Nice to have

• MBA, MPP, or equivalent experience
• Understanding of how the public sector buys including appropriations, grant funding, and contract vehicles
• Familiarity with federal, state, local, education, or healthcare markets
• Experience developing value-creation or operating plans in venture capital, growth equity, private equity, consulting, or corporate development
• Experience leading product strategy, product management, or product marketing for an enterprise, platform, or regulated-industry business
• Experience shaping pricing, packaging, and go-to-market strategy in partnership with Sales
• Experience translating customer needs and market signals into roadmap priorities and investment decisions
• Prior market planning or industry strategy leadership at a data, risk, or analytics company
• Familiarity with FedRAMP, StateRAMP/GovRAMP, HIPAA, NIST digital identity guidelines, and program-integrity and benefits-fraud policy
• Established relationships across public-sector organizations and the integrator ecosystem

About the company

Socure is building the identity trust infrastructure for the digital economy by verifying identities in real time and stopping fraud. The company's impact is felt by businesses, governments, and millions of people every day.