Product-Led Growth Marketer

Hub - San Francisco, Remote. Posted 12 days ago

The role

This senior role owns the self-serve growth engine for Socure's API and platform products. You will manage the user journey from discovery to expansion and optimize the experience for both developers and AI agents.

What you will do

Own the PLG strategy and funnel for API and platform products
Run experiments on signup, onboarding, pricing, packaging, and in-product prompts
Build lifecycle and in-product programs to move users from sandbox to production and expansion
Define product-qualified leads and route accounts to humans
Define developer ICPs, technical value propositions, and competitive positioning
Treat docs, quickstarts, sample apps, SDKs, and the developer portal as growth surfaces
Own developer content and community including blogs, videos, webinars, and hackathons
Make Socure easy for AI agents and coding assistants to discover and integrate
Partner with Digital Marketing on answer engine optimization for technical queries
Track self-serve KPIs including signups, activations, and revenue

Required qualifications

6–8 years of B2B marketing experience in product-led growth, developer marketing, or growth for API or platform products
A record of moving self-serve numbers including activation, conversion, expansion, and self-serve revenue
Technical fluency to read API docs, make calls against a sandbox, and navigate OpenAPI specs
Hands-on time with AI agents and coding assistants such as Claude Code, Cursor, or MCP servers
Ability to design tests and use product analytics tools like Amplitude, Mixpanel, or GA4
Ability to translate complex AI and data-heavy technology into clear narratives for technical audiences
Track record of influencing Product, Engineering, and Sales without direct authority

Nice to have

Built or shipped an MCP server, llms.txt file, developer portal, or self-serve onboarding flow
Worked on usage-based pricing or self-serve packaging
Experience in identity, fraud, fintech, or other regulated industries
Comfort with SQL

About the company

Socure is building the identity trust infrastructure for the digital economy by verifying identities in real time and stopping fraud. The company aims to build the future of identity with a high-performing team.