Head of Marketing

The role

You will own marketing end to end and work with the CEO and VP of Sales to set and execute the go-to-market strategy. This is a player-coach role leading a team of five.

What you will do

• Own strategy and execution across product marketing, ABM, demand gen, and brand
• Turn complex science, engineering, and data into a clear value story for enterprise buyers
• Partner with Sales on segmentation, positioning, enablement, and pipeline
• Build demand and brand awareness for a new category
• Maintain visibility into funnel performance, ROI, and forecasting
• Put the processes in place that let marketing scale
• Lead, coach, and grow the team

Required qualifications

• Current or recent director-level leadership of a whole marketing function
• Recent experience running marketing at a B2B enterprise software startup with a technical product
• Owned B2B marketing strategy while a business grew from roughly $5M to $30M+ in revenue
• Real experience in ocean or maritime tech, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical-world intelligence space
• Based in the Bay Area and able to be at Pier 28 a few days a week

Nice to have

• Built a GTM engine alongside a CEO and sales leader
• Marketed a mix of hardware, data subscriptions, and SaaS
• Driven both measurable pipeline and awareness for a new category
• HubSpot, Webflow, Shopify, and Google Analytics

About the company

Sofar is building the first full-stack ocean intelligence platform. They combine a sensor network with ocean and atmospheric science to deliver data services and SaaS products.