Senior Manager, Content (CAN/USA)

The role

You will build the brand narrative and content engine to establish Solink as a category leader. You will lead a team and a network of freelancers to produce educational thought-leadership and sales enablement assets.

What you will do

• Define and maintain Solink's category narrative and brand point of view.
• Commission or produce original research and data-driven thought leadership.
• Build and manage an editorial calendar for owned channels and executive channels.
• Run the trade-focused speaker and influencer program end-to-end.
• Manage Solink executives, customers, and external partners as speakers and collaborators.
• Partner with Sales and Demand Gen to create enablement assets.
• Convert content into usable assets like talk tracks, one-pagers, and sales decks.
• Manage a content team and a network of freelance writers, designers, and agencies.
• Manage budget for content production, speaker fees, and influencer partnerships.
• Own content performance measurement and report against goals.

Required qualifications

• 7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category.
• 2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies.
• Demonstrated ownership of a brand or category narrative.
• Experience building or running a speaker, analyst, or influencer program.
• Strong editorial judgment and hands-on writing/editing ability.
• Track record partnering closely with Sales and/or Demand Gen.
• Canadian or American Citizen, or eligible to work in Canada or the United States.

Nice to have

• Experience in physical security, loss prevention, retail operations, or another category with a strong operations/data angle.
• Experience commissioning or producing original research/data studies as thought-leadership content.
• Familiarity with content and social analytics tooling.

Benefits

• Meaningful equity
• Comprehensive benefits package
• Monthly reimbursement for fitness, wellness, or mental health programs

Before you apply

• Candidates must undergo a criminal records check upon hire.
• Be a Canadian or American Citizen, or eligible to work in Canada or the United States.
• Be willing to comply with Solink’s own security policies and standards.
• Solink uses artificial intelligence (AI) to screen, assess, and/or select candidates.

About the company

Solink provides businesses with tools to transform video into real-time operational insights. Their cloud-based platform is trusted by over 30,000 locations across 32+ countries.