Senior Director, Product & Customer Marketing

The role

This leader will own product positioning, messaging, and go-to-market strategy to accelerate adoption and revenue. You will manage product marketing, customer marketing, competitive intelligence, sales enablement, and build an Analyst Relations program.

What you will do

• Own product positioning, messaging, and narrative across the platform and industries served.
• Develop and defend a category point of view.
• Lead go-to-market strategy and execution for major feature and product launches.
• Build launch playbooks and processes that scale.
• Identify opportunities to grow adoption and ARPU through positioning and packaging.
• Own the competitive intelligence program and run a win/loss program.
• Build and scale sales enablement content like battlecards and pitch decks.
• Build the Analyst Relations program from the ground up.
• Own customer marketing strategy including references, case studies, and advocacy programs.
• Build and grow a high-performing team of product and customer marketers.

Required qualifications

• 10+ years of experience in product marketing.
• Meaningful experience in customer marketing, competitive intelligence, or analyst relations.
• Proven track record building category positioning.
• Experience leading go-to-market strategy and execution for major product launches end-to-end.
• Experience building or scaling a sales enablement function.
• Comfort building new functions from scratch.
• Strong executive communication skills.
• Experience building and coaching a team of product and/or customer marketers.
• Canadian Citizen (dual citizens included), or eligible to work in Canada.
• Must undergo a criminal records check upon hire.
• Willing to comply with Solink’s security policies and standards.

Nice to have

• Experience in physical security, video surveillance, IoT, or a related B2B technology industry.
• Experience building an Analyst Relations function in a company that didn’t previously have one.
• Experience scaling a product or customer marketing function as a company grows past $100M+ ARR.
• Familiarity with sales enablement and customer marketing platforms (e.g., HubSpot, SalesForce, Highspot, Seismic, Gainsight).

Benefits

• Meaningful equity
• Fully paid health & dental (no waiting period)
• $500 health spending account
• Monthly reimbursement for fitness, wellness, or mental health programs

Before you apply

• Candidates must undergo a criminal records check upon hire.
• Must be a Canadian Citizen (dual citizens included), or eligible to work in Canada.
• Solink uses artificial intelligence (AI) to screen, assess, and/or select candidates.

About the company

Solink provides businesses with tools to transform video security into real-time operational insights. Their cloud-based platform integrates with existing cameras to help teams make data-driven decisions.