VP of Marketing

The role

The Vice President of Marketing will own global marketing strategy, positioning, and budget. This person will build the US marketing function from scratch and develop vertical-specific messaging.

What you will do

• Own global marketing strategy, positioning, and budget
• Build the US marketing function from scratch
• Build top, middle, and bottom of funnel strategies
• Develop Sona's brand with a focus on the US market
• Partner closely with global Sales leadership across UK and US
• Define and execute vertical-specific messaging
• Drive pipeline through ABM, field marketing, events, content, and partnerships
• Lead and develop the existing UK marketing team and scale the US

Required qualifications

• B2B marketing experience at a SaaS company with an enterprise or mid-market motion
• Experience marketing complex products with long sales cycles and multiple stakeholders
• Experience building or scaling a marketing function from 8 to 9 figure ARR
• Strong US B2B marketing judgment
• Experience building brand and pipeline in the US market
• Proven people leader

Nice to have

• Sector experience in hospitality
• Clear track record of getting up to speed in a new vertical fast

Benefits

• Share options
• 20 days PTO + sick days
• 401k contributions, employer match up to 2%
• Comprehensive health cover via Aetna
• Enhanced parental leave & pay
• Annual all expenses paid team retreats
• The latest Macbook and equipment budget for your home office
• Professional development budget
• Unlimited free books

About the company

Sona is building an AI-native workforce management platform for frontline companies. The company has over 100 enterprise customers across the UK and US.