Sales Director

London. Posted 5 months ago

The role

You will build and lead the AE team to generate repeatable and scalable revenue. You will shape demand generation, deal execution, and rep coaching.

What you will do

Lead, coach, and develop the AE team
Own pipeline generation and build the outbound engine
Bring sales rigour to qualifying, running, and closing complex deals
Get into the detail of live deals
Set the operational rhythm of the team including pipeline reviews, forecasting, hiring, and coaching
Own how the team is built and hire high-quality reps
Partner with marketing, product, and customer teams
Bring AI-first thinking to how the team sells

Required qualifications

Built or significantly scaled an AE team before
Worked in an environment with high targets and high performance expectations
Built pipeline generation engines that worked
Genuine coach
Bring real operational rigour
Worked in a high-growth start-up or scale-up
Genuinely curious about customers and the frontline market

Nice to have

experience selling into frontline sectors (social care, hospitality, retail)
background in workforce management, HR tech, or adjacent enterprise SaaS

Benefits

Salary: £120,000 - £130,000 base, double OTE (£240,000 - £260,000 on-target earnings)
Share options
35 days annual leave (25 days standard plus 10 flexible public holiday days)
Extra day of leave for every year of service
Pension contributions matched up to 5%
Comprehensive health insurance
Enhanced parental leave & pay
Workplace nursery scheme
Annual all expenses paid team retreats
The latest Macbook and equipment budget for your home office
Professional development budget
Unlimited free books

About the company

Sona is an AI-native workforce management platform for frontline organisations. They have signed more than 100 enterprise customers across the UK and US.