Senior Regional Marketing Lead - DACH

The role

The Senior Regional Marketing Lead will own pipeline and ARR growth across the DACH region. This person will manage the regional marketing strategy, budget, and connected inbound and outbound campaigns.

What you will do

• Own the DACH marketing strategy for pipeline generation and ARR growth
• Build and run connected inbound and outbound campaigns
• Own the regional outbound engine in partnership with SDR/BDR teams
• Build inbound programs across content, nurture, SEO and paid channels
• Partner with Sales to define target accounts based on ICP fit and intent
• Own the DACH marketing budget and decide on investments
• Use events strategically as part of a broader growth strategy
• Partner with Growth Marketing on paid programs
• Work with Customer Marketing to turn customers into references and case studies
• Own reporting across regional pipeline, engagement, and revenue

Required qualifications

• 7+ years of experience in B2B field marketing, demand generation, growth marketing or a similar role
• Proven experience across both inbound and outbound campaigns
• Track record of generating measurable pipeline and revenue impact
• Experience owning a regional go-to-market strategy
• Confidence managing and allocating a marketing budget
• Strong understanding of B2B buyer journeys, demand generation and the relationship between Marketing, SDR/BDR and Sales
• Strong analytical skills to use data for commercial decisions
• Experience working cross-functionally with Sales, RevOps, Product Marketing and Demand Generation
• Confidence to present strategy and performance to senior stakeholders
• Deep understanding of the DACH market, including local buyer behaviour and business culture
• Fluent German and English
• Comfortable using AI to improve work

Nice to have

• Experience in B2B SaaS, cybersecurity or another complex B2B sales environment
• Experience with ABM concepts such as account tiering, account-level personalisation and intent-based targeting
• Experience marketing into cybersecurity, public sector or other regulated industries in DACH

Benefits

• Flexible hours
• 33 vacation days
• Access to Open Up
• corporate discounts
• Virtual events
• collaborative team activities
• opportunities for local meet-ups
• Tech equipment
• referral bonuses
• dog-friendly HQ

About the company

SoSafe is a human risk management platform designed to transform the human factor into a proactive layer of defense. It is a fast-growing security awareness scale-up backed by Highland Europe and Global Founders Capital.