Product Marketing Lead, New AI Verticals

The role

You will own the go-to-market narrative for a new AI product being launched to enterprise RIAs and wealth firms. You will define positioning, messaging, and GTM strategy while partnering with Product, engineering, and sales teams.

What you will do

• Own positioning and messaging for the AI product
• Develop messaging for COOs, CFOs, and heads of operations
• Lead the GTM strategy and launch for the product as a standalone offering
• Build the sales enablement toolkit including pitch decks, one-pagers, and battle cards
• Partner with the deployment team to turn design partner results into case studies and ROI proof points
• Own market and competitive intelligence
• Drive content and thought leadership for enterprise buyers

Required qualifications

• 7+ years of product marketing experience
• Strong background in AI Native, B2B SaaS or technology platforms
• Proven track record of building positioning, messaging, and GTM strategies for new products, AI, automation, or workflow tools
• Experience marketing to enterprise buyers with long sales cycles and six- or seven-figure contract values
• Ability to turn complex technical capabilities into clear, credible narratives for non-technical executives
• Demonstrated expertise building sales enablement tools
• Comfortable with ambiguity
• Hands-on with AI tools to automate and scale work

Nice to have

• Background in wealth management, fintech, or financial services
• Experience launching a new product line or 0-to-1 offering inside a high-growth company
• Experience marketing vertical AI products
• Experience in a compliance-regulated environment

Benefits

• Competitive salary and equity package
• Generous relocation package to NYC office
• Unlimited PTO
• Paid company holidays
• Holistic medical, dental, and vision plans
• Company 401(k) including Mega backdoor Roth options
• Commuter plans
• HSA/FSA plans
• Lunch and snacks provided in the office
• Dinner if you stay late
• Access to virtual mental health care (Spring Health)
• Health concierge (Rightway)

About the company

Savvy is a registered investment advisor that provides a modern, AI-native home for independent advisors. The company is a Series C firm with 170+ people and is building AI to automate wealth management workflows.