Performance Marketing Manager

The role

You will be the hands-on execution engine for D2C growth. You will plan, launch, and optimize paid media campaigns to drive customer acquisition.

What you will do

• Plan, build, launch, and optimize paid media campaigns in support of our D2C funnel
• Manage campaigns and budgets starting on Meta, then evaluate and expand to additional channels such as Google, TikTok, Reddit, etc.
• Monitor performance daily, iterate on creative, targeting, and bidding, and report on ROI and efficiency metrics
• Assist with lifecycle marketing execution (email/SMS campaigns, flows, segmentation) as needed
• Assist with SEO and GEO execution as needed
• Use AI tools throughout your workflow to move faster and do more with less
• Work closely with the Head of D2C Marketing, internal cross-functional teams, and external agencies to translate strategy into daily execution

Required qualifications

• Deep, hands-on expertise running and optimizing Meta Ads campaigns at scale
• Experience on multiple non-Meta ad platforms and a general knowledge of the digital marketing ecosystem
• Demonstrated ability to evaluate, test, and scale additional paid channels
• Proven track record of driving efficient paid acquisition for a D2C brand
• Data-driven and analytical, comfortable living in the numbers daily
• Scrappy, get-things-done work style; equally comfortable executing solo and collaborating with agencies
• Fluent and enthusiastic user of AI tools to extend your own capacity

Nice to have

• Experience with Google Ads, TikTok Ads, and/or Reddit Ads
• Experience with SEO
• Experience with lifecycle marketing (Klaviyo, Attentive, or similar)
• Experience working in a hardware or consumer electronics D2C environment

Benefits

• Competitive base salary
• Meaningful equity package
• 401(k) with company matching
• Health insurance
• Flexible PTO

About the company

Sabi is a small team solving problems in human-computer interaction with a noninvasive wearable that turns thought into text. They are bringing hardware and a growing ecosystem of products and software directly to consumers.