Head of D2C Marketing

Remote. Posted 4 months ago

The role

You will own the full D2C funnel end-to-end, including site content, landing pages, checkout, and conversion rate optimization. You will manage paid media, lifecycle programs, and SEO/GEO strategy to drive growth for a noninvasive wearable device.

What you will do

Own the full D2C funnel end-to-end including site content, landing pages, checkout, and conversion rate optimization
Plan, manage, and optimize paid media spend across channels
Build and run lifecycle marketing programs to drive retention and LTV
Drive SEO and GEO strategy
Manage and develop internal resources and external agency partners
Use AI tools throughout your workflow
Partner with the cross-functional team to bring the function fully online
Report directly to the CEO on funnel performance, budget, and growth strategy

Required qualifications

Proven D2C marketing leadership experience
Deep, hands-on fluency with the Shopify and Klaviyo playbook
Experience across the full D2C stack: CRO, paid media, lifecycle, and SEO
Comfortable being both the strategist and the executor
Fluent and enthusiastic user of AI tools
Data-driven and analytical
Experience managing external agencies and internal team members

Nice to have

Experience building a D2C function from near-zero
Familiarity with hardware or consumer electronics D2C motions
Experience with generative engine optimization (GEO) specifically
Prior experience reporting directly to a CEO or founder

Benefits

Competitive base salary
Meaningful equity package
401(k) with company matching
Health insurance
Flexible PTO

Before you apply

Evaluation completed within 14 days of first interview
Offer letter dispatched same day as go decision, valid for 10 days
Start date within 4 weeks of offer acceptance

About the company

sabi is a small team solving human-computer interaction with a noninvasive wearable that turns thought into text. They are bringing hardware and a growing ecosystem of products directly to consumers.