Creative Strategy Lead

The role

The Creative Strategy Lead will build the creative engine for Sailor's B2C growth. You will own creative strategy and production end to end and build a team of designers, editors, copywriters, and creators.

What you will do

• Set the creative strategy and roadmap across every channel.
• Run the creative testing engine and set KPIs.
• Make creative that works for adults 65+.
• Lead the patient story and testimonial program.
• Hire and develop staff, freelancers, creators, and agencies.
• Build scalable creative systems including briefs, pipelines, and AI tools.
• Protect the brand and ensure compliance with HIPAA and healthcare marketing standards.
• Serve as the internal creative voice and partner with founders on brand expression.

Required qualifications

• 4+ years in creative strategy or performance marketing.
• Strong instincts for paid creative.
• Fluent in hook rate, hold rate, CTR, CVR, and CAC.
• Experience building a creative pipeline from scratch.
• Use of AI to increase speed.
• Deep empathy for people aged 65 and older.

Nice to have

• Experience at a high growth DTC or digital health company
• Experience at a performance creative agency

Benefits

• Competitive salary and equity
• Comprehensive benefits, including medical, dental & vision insurance
• Flexible PTO and sick days
• Lunch and dinner in our beautiful Soho office covered by Sailor
• Team building events
• One Medical Membership for US employees
• HSA
• Talkspace
• HealthAdvocate
• Teladoc Health

About the company

Sailor Health is defining modern, AI-native care for older adults through a virtual platform. The 25 person team is based in NYC and is backed by the founders of Ramp, Nourish, and Headway.