Employer Brand & Digital Communications Manager

The role

You will build Salmon's digital employer brand engine to attract and convert specific talent segments. You will manage digital campaigns, build talent-marketing funnels, and develop employee digital advocacy.

What you will do

• Own the digital employer brand strategy and execution across priority markets and talent segments.
• Run LinkedIn organic and paid campaigns.
• Build presence in Telegram channels and professional groups.
• Build platform-native presence on Instagram, TikTok, Reddit, and niche communities.
• Develop employee digital advocacy and shape content with ambassadors.
• Design talent-marketing funnels, landing pages, and candidate journeys.
• Manage online reputation and brand mentions across search and review platforms.
• Own analytics tying digital activity to qualified candidate outcomes.

Required qualifications

• Strong experience in employer brand, talent/recruitment marketing, digital or growth marketing, or audience development.
• Deep understanding of digital channels and their mechanics, especially LinkedIn organic and paid.
• Proven ability to build and optimise digital funnels and performance.
• Hands-on experience with UGC and employee advocacy.
• Experience creating or launching landing pages and lightweight journeys with no-code tools or a CMS.
• AI-native using AI tools, agents, and automation by default.
• English C1.

Benefits

• Stock option plan with four-year vesting and 25% cliff
• Hybrid-first work environment
• Company-provided tools and equipment
• Medical insurance support for you and your family
• Access to an internal mental health support specialist
• 22 vacation days, Philippine public holidays, and 15 sick days
• 105 days of paid maternity leave
• Up to 14 days of paid paternity leave for employees relocating to Manila
• Relocation support including flights, two weeks of accommodation, visas, paperwork, and logistics
• Reimbursement of eligible pet relocation expenses
• USD 2,500 per year for flights home
• Baby and family stipends for employees relocating to Manila

About the company

Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia. The team is Manila-based, globally distributed, and hybrid-first.