Marketing Operations Manager

The role

The Marketing Operations Manager owns the systems, data, and processes connecting marketing campaigns to revenue. This person builds the martech stack, manages data hygiene, and automates workflows for the marketing team.

What you will do

• Own selection, integration, and administration of the marketing stack.
• Instrument the full funnel from first visit to closed revenue.
• Build and maintain attribution models and reporting dashboards.
• Own lead scoring, routing, and the MQL-to-SQL handoff with Sales.
• Set up, QA, and support campaign execution across email, paid, events, and lifecycle.
• Maintain database accuracy, deduplication, and compliance.
• Document workflows, build playbooks, and train the team on systems.
• Use AI to compress operational cycles like reporting, QA, and segmentation.
• Track marketing spend and manage tool contracts and renewals.

Required qualifications

• 4-6 years in marketing operations, revenue operations, or a closely related role at a B2B technology or SaaS company
• Hands-on expertise with at least one major marketing automation platform (HubSpot, Marketo, or similar)
• Hands-on expertise with a CRM (Salesforce or similar), including building workflows, scoring, and integrations
• Strong analytical capability to build dashboards, define attribution, and model data
• Track record of designing and improving lead management, funnel instrumentation, and Marketing-to-Sales handoff processes

About the company

Sarvam is building the bedrock of Sovereign AI for India through research, models, infrastructure and applications. The company is backed by Lightspeed, Peak XV, and Khosla Ventures.