Product Marketing Director, Self-Funded Employers & Health Plans

The role

You will own product marketing for the self-funded employer and health plan business lines. You will create messaging, positioning, pricing, and content to help Sales win. You will also build AI-driven workflows and agents to scale the function.

What you will do

• Build deep buyer insight through interviews with buyers, consultants, and executives
• Define positioning and messaging for the employer value proposition
• Partner with Finance and Analytics to create commercial proof and savings stories
• Set market pricing, packaging, and competitive benchmarking
• Join Sales on live calls and at events to refine messaging
• Maintain battlecards and run win/loss reviews
• Equip Sales and partners with decks, one-pagers, ROI tools, and talk tracks
• Lead product and partnership launches and marketing readiness
• Direct targeted employer and consultant campaigns
• Track pipeline origin and marketing contribution in HubSpot

Required qualifications

• Experience marketing a complex healthcare or benefits offering to self-funded employers or health plans
• Comfort presenting to prospects, consultants, and brokers
• Strong positioning and writing skills
• Ability to turn claims, pricing, and outcomes analysis into commercial arguments
• Experience planning product or partnership launches and targeted campaigns

Nice to have

• Already built your own workflows or agents

Benefits

• Salary range of $175,000 - $220,000
• Equity
• Bonus
• Flexible remote or hybrid work options
• Dedicated personal development budget

Before you apply

• You will be assessed on your AI fluency during the Scan Standard interview

About the company

Scan.com is building America's national imaging network to connect patients, providers, and payers to diagnostic imaging. They manage the medical imaging pathway end-to-end to deliver imaging faster and at a lower cost.