Semgrep
Field Marketing Manager
New York Office, Remote. Posted 3 days ago
The role
You will plan and run regional and global account-based marketing (ABM) programs that create pipeline at enterprise accounts. You will also own field events and customer engagement, working closely with Sales, RevOps and Product Marketing.
What you will do
- Plan, execute and manage regional and global ABM programs, including 1:1, 1:few and 1:many campaigns
- Design personalized multichannel campaigns (digital, direct mail, in-person) to drive enterprise pipeline and account expansion
- Own strategy, logistics and execution for field events, conferences, partner gatherings and executive dinners
- Build relationships with customers, target accounts, partners and industry influencers
- Localize content, promotions and outreach for target accounts
- Define ABM KPIs and track ROI, pipeline influence and account engagement
- Partner with RevOps to improve reporting, attribution and pipeline visibility
- Use data to optimize program mix, channel strategy and investment priorities
- Develop and scale ABM playbooks across regions and teams
- Partner with enterprise sales and marketing leaders on joint account planning
Required qualifications
- Bachelor's degree in Marketing, Business or a related field
- 5+ years of B2B marketing experience
- At least 3 years focused on ABM and driving measurable pipeline impact at enterprise accounts
- Hands-on experience partnering with enterprise sales teams on joint account planning and stakeholder mapping
- Strong experience in field marketing, events and cross-functional collaboration
- Proficiency with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo, HubSpot) and CRM (Salesforce)
- Data-driven, with strong analytical skills and ability to present results to senior stakeholders
- Excellent project management, communication and relationship-building skills, including vendor and partner negotiation
- Creative and adaptable, able to translate brand vision into events and campaigns
- Results-oriented self-starter who thrives in a fast-paced environment
Benefits
- Equity
- Competitive, market-aligned benefits program (varies by location; details on the Semgrep Benefits page)
Before you apply
- Travel expectation is 20-25%
About the company
Semgrep is a code security company that helps developers find and fix real issues as they build, with AI that reduces false positives. It was founded in San Francisco and is backed by several venture capital firms.