Demand Generation

New York City. Posted 4 months ago

The role

You will build the engine that turns developer mindshare into signups, activated accounts, and pipeline. You will own the full path to signup and live production through technical experimentation and growth loops.

What you will do

Run a structured growth experimentation cadence
Own the self-serve activation funnel end to end
Partner with DevRel to turn technical content into distribution and demand
Engage in the developer ecosystem including Hacker News, X, Reddit, Discord, GitHub, newsletters and podcasts
Own full-funnel demand across paid, SEO, lifecycle, and events
Build your own tooling and tracking using SQL, landing pages, and automations
Own marketing's contribution to revenue and report on CAC, conversion rates, payback, and ROI
Partner with sales on lead scoring, handoff, and account-based plays

Required qualifications

At least 4 years in demand generation or growth marketing
Experience owning a funnel or a number end to end
Experience carrying a pipeline or self-serve revenue target
Experience working alongside DevRel or developer marketing
Deeply technical skillset including coding
Experimentation rigor

Nice to have

Experience at a developer-first, API, or infrastructure company
Experience with messaging API, telecom, and API infrastructure

Benefits

Meaningful equity with high growth potential
Top-tier medical, dental, vision fully covered
401(k) with 100% match up to 4%
Unlimited PTO
Beautiful NYC workspace with daily meals and unlimited snacks
New MacBook Pro + Apple Studio Display
Wellhub Gold or Equinox membership stipend

About the company

Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API. The company recently closed a $12M Series A.