Demand Generation Associate/Specialist

The role

The Demand Generation Associate/Specialist will support efforts to build awareness, engagement, and demand for fraud and risk solutions. This person will plan and execute integrated marketing campaigns across multiple channels to generate leads and nurture prospects.

What you will do

• Support the development and execution of demand generation campaigns aligned with business goals and target audiences.
• Execute campaign deliverables across email, webinar, website, and nurture channels.
• Coordinate timelines, assets, and deliverables to ensure campaigns launch on schedule.
• Use marketing automation tools to build and manage targeted campaigns.
• Support lead scoring, segmentation, and nurturing programs.
• Help improve the process for converting leads into qualified opportunities.
• Partner with the content team to develop relevant materials for different stages of the buyer’s journey.
• Help maintain consistent messaging and branding across demand generation activities.
• Adapt content for use across email, landing pages, sales sequences, and other channels.
• Track campaign performance using marketing analytics tools.

Required qualifications

• 3+ years of experience in demand generation, digital marketing, or a related field
• Experience supporting or executing demand generation campaigns with measurable results
• Familiarity with marketing automation platforms, CRM systems, and analytics tools
• Experience using webinar platforms to support the planning, execution, and promotion of virtual events and demand generation campaigns
• Experience coordinating integrated marketing campaigns across multiple channels
• Strong written and verbal communication skills
• Analytical mindset with the ability to interpret campaign data and identify trends
• Strong project management and organizational skills

Nice to have

• Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools
• Familiarity with the fraud and risk solutions landscape

Benefits

• Employer paid group health insurance for you and your dependents
• 401(k) plan with employer match (or equivalent for non US-based roles)
• Flexible paid time off
• Regular company-wide in-person events
• Home office stipend

About the company

SentiLink helps institutions and protects customers by accurately resolving identities and flagging fraud risk. The company is a digital-first organization with offices in the U.S. and India.