Head of Marketing (B2B)

The role

The Head of Marketing (B2B) will build and lead a high-performing marketing organization to drive revenue and pipeline. You will set strategy, manage team structure, and execute integrated campaigns for technical products.

What you will do

• Build and lead a cohesive, high-performing marketing organization
• Set the marketing strategy and operating rhythm
• Own B2B marketing strategy and execution for pipeline, conversion, revenue, and ARR growth
• Develop and execute an integrated campaign calendar
• Partner with Sales to create strategic account growth programs
• Own brand and digital growth engine including website, SEO, and AEO
• Build on strength in events, webinars, executive programs, and field marketing
• Build measurement and reporting around pipeline, conversion, revenue, and ARR

Required qualifications

• 7+ years of B2B marketing experience in B2B SaaS, infrastructure software, cybersecurity, fintech, or technical enterprise software
• Demonstrated success leading and developing marketing teams
• Track record of building B2B pipeline programs contributing to revenue and ARR
• Strong point of view on efficient pipeline generation
• Experience running integrated B2B campaigns and multi-touch nurture programs
• Experience marketing to sophisticated enterprise buying committees
• Hands-on experience with website strategy, SEO, AEO, content, brand, and conversion optimization
• Experience partnering with enterprise Sales and executive stakeholders
• Experience with Salesforce, HubSpot, Marketo, or similar platforms
• Willingness to travel up to 25%
• Must be legally authorized to work in the United States
• Must live in the United States

Nice to have

• Knowledge of identity or fraud
• Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries

Benefits

• Employer paid group health insurance for you and your dependents
• 401(k) plan with employer match
• Flexible paid time off
• Regular company-wide in-person events
• Home office stipend

About the company

SentiLink helps institutions and protects customers by accurately resolving identities and flagging fraud risk. The company serves 13 of the top 15 U.S. banks and is a digital-first company with offices in the U.S. and India.